The concept, design and artwork provided by Thomas W. Jones in 1997
This new logo reflects the association’s commitment to “Standardization, Training, & Professionalism.” The “sight picture” is targeting a fingerprint in Southern California. The print is the mirror image of the print on our past banner. This use reflects the association’s determination to continue building on the success of the past. The reversal gives a forward direction to the pattern and converts the often misunderstood “12” to “21”, a widely used short-form for the 21st Century.
The statement “Since 1937" establishes the maturity of the organization without fixing the logo in time. The use of the familiar traced print and core/axis markings, which will shortly become obsolete, provide historical value from the current era.
The concept, design and artwork provided by Thomas W. Jones exceeds the original desires and provides great meaning and historical significance to our logo. This new trademark shall become the recognized symbol of what SCAFO represents, as we move forward into the twenty-first century.